Comparative Analysis of Logistics Distribution Data Across Major E-commerce Platforms and Proxy Shopping Websites in Spreadsheets
Introduction
The rapid growth of global e-commerce has intensified competition among platforms such as Taobao, JD.com, Amazon, and proxy shopping services like Superbuy and Sugargoo. Efficient logistics operations—measured by delivery speed, shipping costs, and service quality—directly impact customer satisfaction. This article leverages spreadsheet tools (e.g., Excel/Google Sheets) to perform a data-driven comparison of these platforms, followed by proposing a collaborative optimization strategy for logistics networks.
Data Collection & Methodology
Raw data was aggregated from:
- API retrievals
- User surveys
- Third-party reports
Key metrics normalized in spreadsheets:
| Platform | Avg. Delivery Time (Days) | Shipping Cost (% of Order Value) | Service Score (1-5) |
|---|---|---|---|
| Taobao (Cainiao) | 5.2 | 8% | 4.1 |
| JD.com | 2.7 | 5% | 4.6 |
| Sugargoo (EMS) | 9.5 | 15% | 3.8 |
*Comparative pivot tables and trend charts were generated to visualize gaps.
Key Findings
1. Timeliness vs. Cost Trade-offs
JD's self-owned logistics network achieved 47% faster deliveries than Taobao but at higher operational costs (spreadsheet hurdle rate: ¥3.2/parcel). Proxy sites lagged due to customs processing (highlighted via conditional formatting in sheets).
2. Regional Disparities
Amazon's same-day coverage spanned 60% of tier-1 cities versus Taobao's 32% (validated through geospatial heatmaps in Excel).
Collaborative Optimization Proposals
-
Resource Pooling:Integrate Cainiao's last-mile infrastructure with JD’s warehouses (cost-saving projection: 22%/year in
F5:G12 - Data Synchronization:Cross-platform dashboard in Sheets with real-time updates from carriers (reducing duplicate dispatches).
- Dynamic Routing:Leverage spreadsheet solver add-ons to optimize routes based on traffic/weather APIs.
Implementation Roadmap
- Phase 1: Standardize data formats across platforms (JSON-to-CSV converters).
- Phase 2: Deploy shared monitoring templates (Google Sheets/Excel Online).
- Phase 3: Algorithmic testing using Monte Carlo simulations (Excel Data Analysis Toolpak).